docs: add Apify AI launch coverage

sources/academy/build-and-publish/apify-store-basics/how_store_works.md

@@ -100,6 +100,10 @@ Since the **Issues** tab is public, the level of activity - or lack thereof - ca
 
 Learn more about how to handle the [Issues tab](/academy/actor-marketing-playbook/interact-with-users/issues-tab)
 
+## Disputing Actor categories
+
+If you believe your Actor is in the wrong category, contact Apify support. In a later phase, you will be able to see and dispute categories directly in the Actor publication settings.
+
 ## Resources
 
 - Best practices on setting up [testing for your Actor](https://docs.apify.com/platform/actors/publishing/test)

sources/platform/console/apify-ai.md

@@ -0,0 +1,55 @@
+---
+title: Apify AI
+description: Apify AI is the conversational AI interface inside Apify Console for finding and running Actors using natural language, instead of keyword search.
+sidebar_position: 2.5
+category: platform
+slug: /console/apify-ai
+---
+
+Apify AI is a conversational AI interface inside [Apify Console](https://console.apify.com) that lets you describe what you want in plain English and runs the right Actor for you. It uses the same search and execution backend as [Apify Store](https://apify.com/store) search and the [Apify MCP server](/platform/integrations/mcp).
+
+<!-- TODO: add screenshot of the Store search bar showing the "Ask AI" routing -->
+
+## Where to find Apify AI
+
+Apify AI has two entry points in Apify Console:
+
+- _Store search bar_ - long, intent-heavy queries are routed to Apify AI. Short keyword queries continue to use the regular Store search.
+- _Dashboard widget_ - a chat widget on the Console dashboard.
+
+## What you can do with Apify AI
+
+Apify AI currently supports the core discovery and execution workflow:
+
+- Search Apify Store for an Actor that matches your goal.
+- View an Actor's details, including its input schema and pricing.
+- Run an Actor with inputs that Apify AI fills in from your description.
+- Fetch results from the Actor's default dataset.
+
+## Out of current scope
+
+Apify AI does not yet support the following operations. Use Apify Console directly for these:
+
+- Creating or running [tasks](/platform/actors/running/tasks).
+- Setting up [schedules](/platform/schedules).
+- [Publishing](/platform/actors/publishing) Actors.
+- Configuring external [integrations](/platform/integrations).
+
+## Daily usage limit
+
+Apify AI has a daily token limit per user:
+
+- Free plan users get a lower daily allowance.
+- Users on any paid plan share the same higher daily allowance.
+
+The exact value is not published because it may change. If you hit the limit, wait until the next day or upgrade to a paid plan for the higher allowance.
+
+## For Actor creators
+
+Search ranking in Apify AI uses parameters similar to those evaluated by the [Actor quality score](/platform/actors/publishing/quality-score), the same as Apify Store search and the MCP server `search-actors` tool. The two are separate systems that correlate strongly: Actors with higher quality scores tend to rank higher in search. To improve your Actor's visibility, focus on improving its quality score.
+
+## Related
+
+- [Apify MCP server](/platform/integrations/mcp) - the programmatic interface to the same backend for external AI agents and CLIs.
+- [Actor quality score](/platform/actors/publishing/quality-score) - the metric that correlates with search ranking across surfaces.
+- [Apify Store](/console/store) - the Console view of the Store, including the search bar entry point.

sources/platform/integrations/ai/mcp/index.md

@@ -28,6 +28,15 @@ This page covers the Apify MCP server, which exposes Apify Actors as tools to ou
 
 :::
 
+## Apify AI vs the MCP server
+
+The Apify MCP server and [Apify AI](/console/apify-ai) share the same Actor search and execution backend, but they serve different audiences:
+
+- _MCP server_ - a programmatic interface for external AI agents, IDEs, and CLIs. Use it when you build or operate your own agent.
+- _Apify AI_ - the conversational interface inside [Apify Console](https://console.apify.com) for users who interact with Apify through a chat UI rather than their own agent.
+
+Actor ranking on both surfaces uses parameters similar to those evaluated by the [Actor quality score](/platform/actors/publishing/quality-score), so Actors with higher quality scores tend to rank higher.
+
 ## Prerequisites
 
 Before connecting your AI to Apify, you'll need three things: