diff --git a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/admin/class-user-registrations-list-table.php b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/admin/class-user-registrations-list-table.php
index ce09ac3fc0..aa4495cd2c 100644
--- a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/admin/class-user-registrations-list-table.php
+++ b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/admin/class-user-registrations-list-table.php
@@ -229,6 +229,15 @@ protected function get_join_where_sql( $view = null ) {
 			}
 		}
 
+		// Optional purpose filter from the toolbar dropdown.
+		$purpose = $_REQUEST['purpose'] ?? '';
+		if ( $purpose && isset( wporg_login_purpose_options()[ $purpose ] ) && '' !== $purpose ) {
+			$where .= $wpdb->prepare(
+				' AND registrations.meta LIKE %s',
+				'%' . $wpdb->esc_like( '"purpose":"' . $purpose . '"' ) . '%'
+			);
+		}
+
 		// Join if the view needs the users or description table.
 		if ( strpos( $where . $join, 'users.' ) || strpos( $where, 'description.' ) || (  'banned-users' === $view ?: ( $_REQUEST['view'] ?? 'all' )  ) ) {
 			$join .= " LEFT JOIN {$wpdb->users} users ON registrations.created = 1 AND registrations.user_login = users.user_login";
@@ -347,6 +356,37 @@ protected function bulk_actions( $which = '' ) {
 		<?php
 	}
 
+	protected function extra_tablenav( $which ) {
+		if ( 'top' !== $which ) {
+			return;
+		}
+
+		$current = $_REQUEST['purpose'] ?? '';
+		$options = wporg_login_purpose_options();
+		?>
+		<div class="alignleft actions">
+			<label class="screen-reader-text" for="filter-by-purpose">Filter by account purpose</label>
+			<select name="purpose" id="filter-by-purpose">
+				<option value=""><?php echo esc_html( 'All purposes' ); ?></option>
+				<?php
+				foreach ( $options as $key => $label ) {
+					if ( '' === $key ) {
+						continue;
+					}
+					printf(
+						'<option value="%s" %s>%s</option>',
+						esc_attr( $key ),
+						selected( $current, $key, false ),
+						esc_html( $label )
+					);
+				}
+				?>
+			</select>
+			<input type="submit" name="filter_action" class="button" value="Filter" />
+		</div>
+		<?php
+	}
+
 	function single_row( $item ) {
 		$classes = $this->get_row_class( $item );
 		printf( '<tr class="%s">', esc_attr( implode( ' ', $classes ) ) );
@@ -503,7 +543,7 @@ function column_meta( $item ) {
 
 		echo '<hr>';
 
-		foreach ( [ 'url', 'from', 'occ', 'interests', 'source', 'bypass' ] as $field ) {
+		foreach ( [ 'url', 'from', 'occ', 'interests', 'purpose', 'source', 'bypass' ] as $field ) {
 			if ( !empty( $meta->$field ) ) {
 				printf( "%s: %s<br>", esc_html( $field ), $this->link_to_search( $meta->$field ) );
 			}
diff --git a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/functions-registration.php b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/functions-registration.php
index c097c1b040..6f98e06bba 100644
--- a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/functions-registration.php
+++ b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/functions-registration.php
@@ -1,5 +1,75 @@
 <?php
 
+/**
+ * Returns the available "Account purpose" dropdown options.
+ *
+ * Keyed by the internal value stored in user meta; values are the translated labels.
+ */
+function wporg_login_purpose_options() {
+	return [
+		''                    => __( 'Please select…', 'wporg' ),
+		'contributing'        => __( 'Contributing to WordPress', 'wporg' ),
+		'learn'               => __( 'Taking Learn.WordPress.org courses', 'wporg' ),
+		'support'             => __( 'Getting help in the support forums', 'wporg' ),
+		'plugin_theme_author' => __( 'Publishing a plugin or theme as an individual', 'wporg' ),
+		'event'               => __( 'Attending a WordPress event', 'wporg' ),
+		'create_site'         => __( 'Create a WordPress site', 'wporg' ),
+		'personal'            => __( 'Personal use', 'wporg' ),
+		'business'            => __( 'Business / Company account', 'wporg' ),
+		'other'               => __( 'Other', 'wporg' ),
+	];
+}
+
+/**
+ * Sanitize a user-supplied website URL for the profile field.
+ *
+ * Strips WordPress internal paths (wp-admin, wp-login.php, etc.) so the saved value points at
+ * the public site root, and rejects URLs hosted on wordpress.org subdomains since those refer
+ * to wp.org-managed properties rather than the user's own site.
+ *
+ * @param string $url Raw URL submitted by the user.
+ * @return string Cleaned URL, or an empty string if the URL is unusable.
+ */
+function wporg_login_sanitize_user_url( $url ) {
+	$url = trim( (string) $url );
+	if ( ! $url ) {
+		return '';
+	}
+
+	// Add a scheme if missing, otherwise wp_parse_url treats the input as a path.
+	if ( ! preg_match( '#^[a-z][a-z0-9+.\-]*://#i', $url ) ) {
+		$url = 'http://' . ltrim( $url, '/' );
+	}
+
+	$parts = wp_parse_url( $url );
+	if ( ! $parts || empty( $parts['host'] ) ) {
+		return '';
+	}
+
+	$host = strtolower( $parts['host'] );
+
+	// Reject wordpress.org and any subdomain of it — those aren't the user's own site.
+	if ( 'wordpress.org' === $host || str_ends_with( $host, '.wordpress.org' ) ) {
+		return '';
+	}
+
+	// Strip WordPress internal paths so we keep just the site root the user lives on.
+	$path = $parts['path'] ?? '';
+	$path = preg_replace(
+		'#/(wp-admin|wp-login\.php|wp-content|wp-includes|wp-json|wp-cron\.php|xmlrpc\.php|wp-signup\.php|wp-activate\.php)(/.*|$)#i',
+		'/',
+		$path
+	);
+
+	$rebuilt = $parts['scheme'] . '://' . $host;
+	if ( ! empty( $parts['port'] ) ) {
+		$rebuilt .= ':' . $parts['port'];
+	}
+	$rebuilt .= $path ?: '/';
+
+	return $rebuilt;
+}
+
 function wporg_login_check_recapcha_status( $check_v3_action = false, $block_low_scores = true ) {
 
 	// Allow local installs to bypass
@@ -136,10 +206,10 @@ function wporg_login_create_pending_user( $user_login, $user_email, $meta = arra
 	);
 
 	// If the signup has a bypass-spam-checks token, approve it.
+	// The bypass token overrides every spam check — heuristics, reCaptcha, block-words, honeypot, etc.
 	if (
 		! $pending_user['cleared'] &&
-		wporg_reg_has_signup_token( $pending_user ) &&
-		'block' !== ( $pending_user['meta']['heuristics'] ?? '' )
+		wporg_reg_has_signup_token( $pending_user )
 	) {
 		$pending_user['cleared']        = 1;
 		$pending_user['meta']['bypass'] = 'yes';
@@ -402,7 +472,7 @@ function wporg_login_create_user_from_pending( $pending_user, $password = false
 
 	$tos_meta_key = WPOrg_SSO::TOS_USER_META_KEY;
 
-	foreach ( array( 'url', 'from', 'occ', 'interests', $tos_meta_key ) as $field ) {
+	foreach ( array( 'url', 'from', 'occ', 'interests', 'purpose', $tos_meta_key ) as $field ) {
 		if ( !empty( $pending_user['meta'][ $field ] ) ) {
 			$value = $pending_user['meta'][ $field ];
 
@@ -415,8 +485,9 @@ function wporg_login_create_user_from_pending( $pending_user, $password = false
 			];
 
 			if ( 'url' == $field ) {
-				// If the URL contains WordPress.org, just skip it.
-				if ( str_contains( strtolower( $value ), 'wordpress.org' ) ) {
+				// Re-run the sanitizer in case a legacy pending record predates the form-time cleanup.
+				$value = wporg_login_sanitize_user_url( $value );
+				if ( ! $value ) {
 					continue;
 				}
 
@@ -455,7 +526,16 @@ function wporg_login_save_profile_fields( $pending_user = false, $state = '' ) {
 	if ( ! $_POST || empty( $_POST['user_fields'] ) ) {
 		return false;
 	}
-	$fields = array( 'url', 'from', 'occ', 'interests' );
+	$fields = array( 'url', 'from', 'occ', 'interests', 'purpose' );
+
+	$purpose_options = wporg_login_purpose_options();
+
+	// Honeypot: this field is hidden from real users via CSS — only bots fill it in.
+	$honeypot = trim( sanitize_text_field( wp_unslash( $_POST['user_fields']['biography'] ?? '' ) ) );
+	if ( $honeypot && $pending_user ) {
+		$pending_user['cleared']                = 0;
+		$pending_user['meta']['block_reason'] ??= 'Honeypot tripped (biography)';
+	}
 
 	foreach ( $fields as $field ) {
 		if ( isset( $_POST['user_fields'][ $field ] ) ) {
@@ -464,6 +544,9 @@ function wporg_login_save_profile_fields( $pending_user = false, $state = '' ) {
 				/** This filter is documented in wp-includes/user.php */
 				$value = apply_filters( 'pre_user_url', $value );
 
+				// Strip wp-admin/etc paths and reject .wordpress.org URLs.
+				$value = wporg_login_sanitize_user_url( $value );
+
 				if ( $pending_user ) {
 					$pending_user['meta'][ $field ] = esc_url_raw( $value );
 				} else {
@@ -472,6 +555,25 @@ function wporg_login_save_profile_fields( $pending_user = false, $state = '' ) {
 						'user_url' => esc_url_raw( $value ),
 					) );
 				}
+			} elseif ( 'purpose' == $field ) {
+				// Only accept known keys; silently drop anything else.
+				if ( ! isset( $purpose_options[ $value ] ) ) {
+					$value = '';
+				}
+
+				if ( $pending_user ) {
+					$pending_user['meta'][ $field ] = $value;
+
+					// Business / company accounts default to the spectator role on the support forums.
+					// wporg_login_create_user_from_pending() picks this up at account creation.
+					if ( 'business' === $value ) {
+						$pending_user['meta']['role'] ??= 'spectator';
+					}
+				} elseif ( $value ) {
+					update_user_meta( get_current_user_id(), $field, $value );
+				} else {
+					delete_user_meta( get_current_user_id(), $field );
+				}
 			} else {
 				if ( $pending_user ) {
 					$pending_user['meta'][ $field ] = $value;
@@ -532,10 +634,10 @@ function wporg_login_save_profile_fields( $pending_user = false, $state = '' ) {
 	}
 
 	// If the signup has a bypass-spam-checks token, approve it.
+	// The bypass token overrides every spam check — heuristics, reCaptcha, block-words, honeypot, etc.
 	if (
 		! $pending_user['cleared'] &&
-		wporg_reg_has_signup_token( $pending_user ) &&
-		'block' !== ( $pending_user['meta']['heuristics'] ?? '' )
+		wporg_reg_has_signup_token( $pending_user )
 	) {
 		$pending_user['cleared']        = 1;
 		$pending_user['meta']['bypass'] = 'yes';
@@ -567,7 +669,7 @@ function wporg_login_has_blocked_word( $user ) {
 			return $word;
 		}
 
-		foreach ( [ 'url', 'from', 'occ', 'interests' ] as $field ) {
+		foreach ( [ 'url', 'from', 'occ', 'interests', 'purpose' ] as $field ) {
 			if (
 				! empty( $user['meta'][ $field ] ) &&
 				false !== stripos( $user['meta'][ $field ], $word )
diff --git a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/partials/register-profilefields.php b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/partials/register-profilefields.php
index 05982ddf6d..b51c4e8601 100644
--- a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/partials/register-profilefields.php
+++ b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/partials/register-profilefields.php
@@ -15,18 +15,32 @@
 		'from'      => $user->from ?: '',
 		'occ'       => $user->occ ?: '',
 		'interests' => $user->interests ?: '',
+		'purpose'   => $user->purpose ?: '',
 	];
 }
 
+$purpose_options = wporg_login_purpose_options();
+
 ?>
 <p class="login-website">
-	<label for="user_website"><?php _e( 'Website', 'wporg' ); ?></label>
-	<input type="text" name="user_fields[url]" id="user_url" class="input" value="<?php echo esc_attr( $fields['url'] ?? '' ); ?>" size="20" placeholder="https://" data-pattern-after-blur="(https?:\/\/)?([a-zA-Z0-9\-]+\.\S+)?" />
+	<label for="user_url"><?php esc_html_e( 'Your WordPress site', 'wporg' ); ?></label>
+	<input type="url" name="user_fields[url]" id="user_url" class="input" value="<?php echo esc_attr( $fields['url'] ?? '' ); ?>" size="20" placeholder="https://example.com" data-pattern-after-blur="(https?:\/\/)?([a-zA-Z0-9\-]+\.\S+)?" />
+	<span class="small"><?php esc_html_e( 'The address of your own WordPress site, if you have one. Leave blank if you don’t.', 'wporg' ); ?></span>
 	<span class="invalid-message"><?php _e( 'That URL appears to be invalid.', 'wporg' ); ?></span>
 </p>
 
+<p class="login-purpose">
+	<label for="user_purpose"><?php esc_html_e( 'Account purpose', 'wporg' ); ?></label>
+	<select name="user_fields[purpose]" id="user_purpose" class="input">
+		<?php foreach ( $purpose_options as $key => $label ) : ?>
+			<option value="<?php echo esc_attr( $key ); ?>" <?php selected( $fields['purpose'] ?? '', $key ); ?>><?php echo esc_html( $label ); ?></option>
+		<?php endforeach; ?>
+	</select>
+	<span class="small"><?php esc_html_e( 'Tell us what you’ll use this account for. This helps us tailor your experience.', 'wporg' ); ?></span>
+</p>
+
 <p class="login-location">
-	<label for="user_location"><?php _e( 'Location', 'wporg' ); ?></label>
+	<label for="user_location"><?php esc_html_e( 'Public Location', 'wporg' ); ?></label>
 	<input type="text" name="user_fields[from]" id="user_location" class="input" value="<?php echo esc_attr( $fields['from'] ?? '' ); ?>" size="20" />
 </p>
 
@@ -40,3 +54,8 @@
 	<input type="text" name="user_fields[interests]" id="user_interests" class="input" value="<?php echo esc_attr( $fields['interests'] ?? '' ); ?>" size="20" />
 </p>
 
+<p class="login-biography" aria-hidden="true" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden;">
+	<label for="user_biography"><?php esc_html_e( 'Biography', 'wporg' ); ?></label>
+	<input type="text" name="user_fields[biography]" id="user_biography" value="" size="20" autocomplete="off" tabindex="-1" />
+</p>
+
diff --git a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/stylesheets/login.css b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/stylesheets/login.css
index 91c836c1b9..aac021e99c 100644
--- a/wordpress.org/public_html/wp-content/themes/pub/wporg-login/stylesheets/login.css
+++ b/wordpress.org/public_html/wp-content/themes/pub/wporg-login/stylesheets/login.css
@@ -322,7 +322,9 @@ form .submit {
 }
 
 form input[type="text"],
-form input[type="password"] {
+form input[type="url"],
+form input[type="password"],
+form select.input {
 	width: 100%;
 	padding: 3px 10px;
 	margin: 2px 6px 16px 0;